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Yoosh's is a New York based brand of mini cookies and crackers. The bite sized snacks are made with fresh ingredients and are also vegan friendly and gluten-free, making for a healthier snack.
Yoosh's wanted to appeal to the millennials, with contemporary colours, styles, visuals and language. The brand aspired to stand out on store shelves which warranted packaging design that strayed from the usual.
The eCommerce website and all marketing material was designed to reflect the brand's jovial, young personality as well as appeal to consumers at marketplaces and in stores.
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