RED BULL

Red Bull India has a number of properties in India catering to music, sports, adventure and general tom-foolery.

As Red Bull India's digital agency, Jack In The Box Worldwide was responsible for creating content for social media, engaging fans online, and creating blog content for the Red Bull website to promote and amplify all of Red Bull's activities in India.

During the professional relationship, the team at Jack In The Box Worldwide supported Red Bull Campus Cricket, Red Bull Stratos, Red Bull Soapbox Race, and Red Bull Music Academy.

Role: Writer, Jack In The Box

World of red bull content

 

#TWEEPSWITHWIIINGS – A showcase of twitter users who are doing unique, entertaining and off-beat things on twitter.

 

Red Bull Soapbox Race

 

Five Reasons to Soapbox – Soapbox Race related blog content introducing India to the concept of a Soapbox race.

 

Seven Soapboxes that Shouldn't have been - Playground content crafted around media from Soapbox races around the world.

 

Top 10 costumes from the Red Bull Soapbox Race – Content generated from The Red Bull Soapbox Event.

 

#CelebritySoapbox – We asked twitter to name a celebrity and describe what their soapbox would look like. Then we illustrated it and sent the user a printout.  End result - Soapbox Race was a hit, online & offline.