Red Bull India has a number of properties in India catering to music, sports, adventure and general tom-foolery.
As Red Bull India's digital agency, Jack In The Box Worldwide was responsible for creating content for social media, engaging fans online, and creating blog content for the Red Bull website to promote and amplify all of Red Bull's activities in India.
During the professional relationship, the team at Jack In The Box Worldwide supported Red Bull Campus Cricket, Red Bull Stratos, Red Bull Soapbox Race, and Red Bull Music Academy.
World of red bull content
Red Bull Soapbox Race
#CelebritySoapbox – We asked twitter to name a celebrity and describe what their soapbox would look like. Then we illustrated it and sent the user a printout. End result - Soapbox Race was a hit, online & offline.