Marico Innovation Foundation (MIF) is a socio-economic initiative that focuses on giving innovators of India a platform to grow on. 
It is a not- for- profit organization in India executing the Corporate Social Responsibility for parent company Marico Limited.

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MIF brought Albatrot Digital onboard to develop the company's website and to create content for their webvideo series - MIF Talkies. The series showcases companies that have impacted India positively through their innovations and shared their story in video format. 

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The challenge with the videos was to portray the journey of these companies without divulging into too many technicalities or jargon, and keeping the viewer hooked. 

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Role: Creative Director, Albatrot Digital