MARICO INNOVATION FOUNDATION

Marico Innovation Foundation (MIF) is a socio-economic initiative that focuses on giving innovators of India a platform to grow on. 
It is a not- for- profit organization in India executing the Corporate Social Responsibility for parent company Marico Limited.

MIF brought Albatrot Digital onboard to develop the company's website and to create content for their webvideo series - MIF Talkies. The series showcases companies that have impacted India positively through their innovations and shared their story in video format. 

The challenge with the videos was to portray the journey of these companies without divulging into too many technicalities or jargon, and keeping the viewer hooked. 

Role: Creative Director, Albatrot Digital