Paper Planes started off as an indie magazine curation service in 2014. The concept was simple - to bring independently published magazines from across the globe to Indian doorsteps. Today, Paper Planes has evolved to become a service that supports indie artists across a plethora of industries.

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Paper Planes first needed an identity and tone of voice that would resonate with indie magazine enthusiasts and professionals across an eclectic mix of industries.

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Once the brand grew out of its baby booties, the website was redesigned shifting focus from brand development to product purchases.