Paper Planes started off as an indie magazine curation service in 2014. The concept was simple - to bring independently published magazines from across the globe to Indian doorsteps. Today, Paper Planes has evolved to become a service that supports indie artists across a plethora of industries.

Paper Planes first needed an identity and tone of voice that would resonate with indie magazine enthusiasts and professionals across an eclectic mix of industries.

Once the brand grew out of its baby booties, the website was redesigned shifting focus from brand development to product purchases.